There is really no set amount of pages that a business plan should be. Over at my firm Growthink, 70% of our plans come in around 25-30 pages. Even for a small business 17 pages is not a large number as long as your plan is not gets the job of getting the vision of the company on paper correctly.

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Growthink offers strategic business plan development, investment banking, and market research services to emerging and middle market companies.