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| YouTube or Google? Greetings All, I'm new to this forum, thanks for having me. I'd like your opinion on whether posting YouTube videos is more beneficial than Google for generating traffic to your site? What do base your opinion on? Regards, HRB |
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| Re: YouTube or Google? Greetings all, Here's some insight I felt compelled to share. Regards, HRB Pay close attention to your cost per click prices in Google. Generally bid prices are lower on Yahoo than on Google; once this program is implemented, ads on certain Yahoo queries will be affixed with Google-like prices due to the auction based system in place. When the queries begin to marry each other, start to pay close attention to which keywords are triggering Yahoo search results and measure your keyword performance and cost in each engine. If you have duplicate campaigns in both Google and Yahoo - then it is important to understand how to measure performance in your reports so you could possibly pause those keywords in Google and have more flexibility with them in Yahoo alone. |
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