Have you tried seminars as a way of trying to get more clients and get some additional revenue? What has worked- what hasnt any feedback would be appreciated. Thanks.

We have but it has taked awhile to get the right formula. Here are a few suggestions:

-Make sure you go to cities that are big enough to support your seminar - the first few preferably should be in your home city to save on costs and you are obviously you are familiar with the area

-It is hard to make a ton of money on just seminars - have books, training packets and other things you can sell for additional dollars at the back of the room

-Do split testing on any advertisements for your seminars to find out which one is most effective

Before you start the biggest question you should have is how do you get at your target market. We spent a lot of money advertising in places that in retrospect we should not have because we did not reach as many of our potential target that we should have.

I agree we made the mistake of thinking we had a cool seminar and we had to cancel 3 of them before we changed our marketing strategy.