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Originally Posted by subnet_rx my initial impression of a business that advertises on their car is unprofessional or home business. No one else shares that sentiment? |
Fedex does it. All Trucking companies do it. Many florists, transportation services, sign companies, contractors and many others. It is a pretty standard way of advertising. My father is a claims adjuster for Farmer's Insurance (one of the largest insurance companies in the US and owned by Zurich International) and they have advertising lithographed on the side of the cars. You get exposed to over 20,000 advertising messages every day. I would suspect almost half if not more is from advertising on vehicles.
Now, with a license plate frame or cheesy peel off graphics, it might not be as affective but if you use professional applied lithographs, vinal appliques or magnetic sign boards, it is very professional.